Blog

Look at the top three competitors in your category. If two of them are on Wix or Squarespace, you have an opportunity. Here is why — and how to take it without being mean about it.

Per hour of useful work, a decent website is the cheapest hire you will ever make. Here is the math, including the bits the marketing copy usually skips.

A long-form deep dive on Nir Eyal's Hook Model — the four-step loop that explains habit-forming products — and how to use the same psychology to build experiences that respect users.

The "ruthless capitalism vs. wholesome small business" framing is wrong. Companies that treat people well consistently outperform — over the long run. Here is the evidence.

A role-by-role breakdown of where AI tools genuinely help — strategy, marketing, sales, operations, customer support, finance — and what to use for each.

Forget the productivity-revolution headlines. Here is what AI is actually good at right now for someone running a small business — and what it is still bad at.

Project work is feast or famine. Subscription work compounds. Here is how to add recurring revenue to a project-based business without bolting on something fake.

Hourly billing punishes expertise. Value-based pricing rewards it. Here is how to make the shift without losing your existing clients in the process.

Services don't scale; products don't personalise. Product-service systems do both. Here's how to package expertise into something repeatable without losing the expertise.

The best client engagements feel less like a transaction and more like a project the client and the agency are doing together. Here is why that matters and how we structure for it.

A logo is not a brand. A brand is a promise made and kept, over and over. Here's what that looks like in practice — including what to do when you break the promise.

You think you know what your customers need. You probably don't. Here's how to find out without burning six months of runway.